Toys 4 Us USA — Logo Redesign & Retail Kiosk Visual Design

This project involved a full logo redesign created entirely from scratch, with a new visual style and color palette, intentionally not referencing or repeating the previous branding.

Beyond the logo, the scope expanded into retail space design for a toy kiosk.
A complete set of custom wall graphics, patterns, and marketing visuals was developed to cover all kiosk surfaces and create a cohesive, engaging environment.

The design approach focused on:

high visibility in a busy retail space,

playful yet structured visuals suitable for children and families,

strong brand recognition from a distance,

and visual consistency across all kiosk elements.

All visuals were created specifically for this space and adapted to different wall sizes and formats.
The final result is a fully branded retail kiosk that feels energetic, memorable, and visually unified.