alia — Brand Identity

The alia project focused on developing a cohesive brand identity for a fashion-lifestyle brand that values strength, ritual, and refined simplicity.

The identity system emphasizes minimal design, balanced typography, and a restrained color approach to create a timeless and confident brand image.
Special attention was given to physical brand applications, including packaging and shopping bag design, ensuring a premium look and feel that aligns with the brand’s positioning.

The result is a clear and recognizable brand identity that communicates elegance, quality, and emotional presence across physical and visual touchpoints.
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