Keyal Rarity — Brandbook & Visual Identity Guidelines

This project involved the development of a complete brandbook for Keyal Rarity, defining the foundations of the brand’s visual identity.

The brandbook includes:

logo usage guidelines,

typography hierarchy,

color palette,

spacing and composition rules,

and visual principles reflecting the brand’s premium positioning.

The goal was to create a clear and usable guideline that maintains consistency across digital and print materials, while preserving an elegant and refined visual tone suitable for the auction and luxury market.

The result is a structured brandbook that supports scalable brand communication and ensures visual coherence across all brand touchpoints.