drop. — Full Brand Redesign & UI System

Complete brand and UI redesign for a digital service, including brand book, app and website redesign, and icon development.

The drop. project involved a complete brand transformation, covering both brand identity and digital product design.

The work included a logo redesign, development of a typographic system, color palette, and a full brand book defining brand rules and visual consistency.
In parallel, a detailed UI manual was created to guide interface behavior and design decisions.

The digital scope covered a full redesign of the service application and website, ensuring visual alignment, improved usability, and a clear user experience.
A custom icon system was developed to support navigation and interface clarity across the product.

The result is a unified brand and UI system that scales across digital platforms, supports product growth, and maintains strong visual consistency.