TLV, 2020
Amsi
Exhibition banner and roll-up design, along with a visual language redesign for the company catalog.
This project involved the design of exhibition materials for AMSI, including a large-format banner and a printed roll-up created specifically for exhibition use.
In parallel, a redesign of the visual language for the company catalog was carried out.
The task was not to redesign the entire brand, but to update and structure the catalog’s visual system — improving hierarchy, consistency, and readability.
The new visual language was applied to:
typography and layout structure,
spacing and visual hierarchy,
overall tone and clarity of the catalog.
The exhibition materials and the catalog visuals were designed to work together as a unified system, ensuring consistent brand presentation across physical touchpoints.
